TY  - BOOK
AU  - Mintzberg, Henry.
TI  - The rise and fall of strategic planning
SN  - 9780273650379
U1  - 658.4/012MIN 
PY  - 1994///
CY  - London
PB  - Prentice Hall
KW  - Strategic planning
N1  - Includes index
N2  - In this definitive and revealing history, Henry Mintzberg, the iconoclastic former president of the Strategic Management Society, unmasks the press that has mesmerized so many organizations since 1965: strategic planning. One of our most brilliant and original management thinkers, Mintzberg concludes that the term is an oxymoron -- that strategy cannot be planned because planning is about analysis and strategy is about synthesis. That is why, he asserts, the process has failed so often and so dramatically
ER  -