Kawasaki, Guy. Enchantment how to woo influence and persuade - New York Penguin 2011 - xxiii, 211 p. : ill. ; 22 cm. Includes bibliographical references (p. [191]-192) and index ISBN: 9780241953655 Subjects--Topical Terms: Persuasion (Psychology) in organizations. Dewey Class. No.: 658.89KAW