TY  - BOOK
AU  - Kawasaki, Guy.
TI  - Enchantment: how to woo influence and persuade
SN  - 9780241953655
U1  - 658.89KAW 
PY  - 2011///
CY  - New York
PB  - Penguin
KW  - Persuasion (Psychology) in organizations
N1  - Includes bibliographical references (p. [191]-192) and index
ER  -