TY  - BOOK
AU  - Rumelt, Richard P.
TI  - Good strategy, bad strategy: the difference and why it matters
SN  - 9781611748178
PY  - 2011///
CY  - New York
PB  - Crown Business
KW  - Strategic planning
N2  - Developing and implementing a strategy is the central task of a leader, whether the CEO at a Fortune 100 company, an entrepreneur, a church pastor, the head of a school, or a government official. Richard Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with ?strategy.? He debunks these elements of ?bad strategy? and awakens an understanding of the power of a ?good strategy.?
ER  -