TY  - BOOK
AU  - Neale. Thomas H.
ED  - Congressional Research Service
TI  - Speechwriting in Perspective: a brief guide to effective and persuasive communication
PY  - 2007///
CY  - London
PB  - Congressional Research Service
KW  - Speech writing, Communication
N1  - Includes refernces
N2  - The frequent delivery of public remarks by Senators and Representatives is an important element of their roles as community leaders, spokespersons, and freely elected legislators. Congressional staff are often called on to help draft remarks for such purposes. Writing for the spoken word is a special discipline; it requires that congressional speechwriters' products be written primarily, although not exclusively, to be heard, not read. Speeches are better cast in simple, direct, and often short sentences that can be easily understood by listeners. Rhetorical devices such as repetition, variation,cadence, and balance are available to, and should be used by, the speechwriter. Its important for speechwriters to analyze audiences according to factors such as age; gender; culture; profession;size of audience; political affiliation, if any; and the occassion for, and the purpose of the speech. Most effective speeches do not exceed 20 minutes in length. After researching a topic, speechwriters should prepare an outline from which the speech will be developed. They should strive to maintain a clear theme throughout the speech. Most speeches will have a three-part structure consisting of an introduction, a body and a conclusion. Punctuation should reflect the sound structure of the speech, reinforcing the rhythm and pace of actual speech. Clarity of expression is as important a consideration in speech grammar as rigid adherence to rules for written language
ER  -