TY  - BOOK
AU  - Catmull, Edwin E.
TI  - Creativity, Inc: overcoming the unseen forces that stand in the way of true inspiration
SN  - 9780804127448
PY  - 2014///
CY  - New York
PB  - Random House Audio
KW  - Creative ability in business
N2  - Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation--into the meetings, postmortems, and 'Braintrust' sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture--but it is also, as Pixar co-founder and president Ed Catmull writes, 'an expression of the ideas that I believe make the best in us possible
ER  -