TY  - BOOK
AU  - Barger, Christopher.
TI  - The social media strategist: build a successful program from the inside out
SN  - 9780071768252
U1  - 302.23068BAR 
PY  - 2012///
CY  - New York
PB  - Mcgraw-Hill
KW  - Social media--Economic aspects
N1  - Includes bibliographical references (p. 263-268) and index
ER  -