TY  - BOOK
AU  - Chwe, Michael Suk-Young.
TI  - Rational ritual: culture coordination and common knowledge
SN  - 9780691158280
U1  - 351CHW 
PY  - 2013///
CY  - Princeton
PB  - Princeton University Press
N2  - Why do Internet, financial service, and beer commercials dominate Super Bowl advertising? How do political ceremonies establish authority? Why does repetition characterize anthems and ritual speech? Why were circular forms favored for public festivals during the French Revolution? This book answers these questions using a single concept: common knowledge
ER  -