TY  - BOOK
AU  - Sinek, Simon
TI  - Start with why: how great leaders inspire everyone to take action
SN  - 9781591842804
U1  - 658.4SIN 
PY  - 2009///
CY  - New York
PB  - Penguin group
KW  - Leadership
N1  - Bibliographical references
N2  - In studying the leaders who have had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact way-and it's the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organisations can be built, movements can be led and people can be inspired and it all starts with WHY
ER  -