Chwe, Michael Suk-Young. <br/><br/>
Rational ritual  culture, coordination, and common knowledge 

 - Princeton  Princeton University Press  2013 
 - xiii,135p. 
<br/><br/> Why do Internet, financial service, and beer commercials dominate Super Bowl advertising? How do political ceremonies establish authority? Why does repetition characterize anthems and ritual speech? Why were circular forms favored for public festivals during the French Revolution? This book answers these questions using a single concept: common knowledge. 
<br/><br/><label>ISBN: </label>9780691158280 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Culture
<br/><br/><label>Dewey Class. No.: </label>351CHW