McCormack, Mark H.

What they don't teach you at Harvard Business School - Toronto 1984 - xvi, 256 p. ; 24 cm.

Mark H. McCormack, one of the most successful entrepreneurs in American business, is widely credited as the founder of the modern-day sports marketing industry. On a handshake with Arnold Palmer and less than a thousand dollars, he started International Management Group and, over a four-decade period, built the company into a multimillion-dollar enterprise with offices in more than forty countries.

9781781253397


Success in business.

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