edited by Venkatesh, Shankar. <br/><br/>
Handbook of marketing strategy 

 - Cheltenham  Northampton  2012 
 - xx, 504 p. : ill. ; 26 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781781951545 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8/02HAN