TY  - BOOK
AU  - edited by Venkatesh, Shankar.
TI  - Handbook of marketing strategy
SN  - 9781781951545
U1  - 658.8/02HAN 
PY  - 2012///
CY  - Cheltenham
PB  - Northampton
KW  - Marketing--Management
N1  - Includes bibliographical references and index
ER  -