TY  - BOOK
AU  - Kotter, John P.
TI  - Buy-in: saving your good idea from being shot down
SN  - 9781422157299
U1  - 650.1KOT 
PY  - 2010///
CY  - Boston
PB  - Harvard Business Review Press
KW  - Sales promotion
N2  - You've got a good idea. You know it could make a crucial difference for you, your organization, your community. You present it to the group, but get confounding questions, inane comments, and verbal bullets in return. Before you know what's happened, your idea is dead, shot down. You're furious. Everyone has lost: Those who would have benefited from your proposal. You. Your company. Perhaps even the country
ER  -