TY  - BOOK
AU  - Gergen, Christopher.
TI  - Life entrepreneurs: ordinary people creating extraordinary lives
SN  - 9780787988623
U1  - 650.1VAN 
PY  - 2008///
CY  - San Francisco
PB  - Jossey-Bass
KW  - Creative ability in business
N1  - Includes bibliographical references (p. 191-198) and index
N2  - The flood of information, unprecedented transparency, increasing interconnectedness-and our global interdeƠpendence-are dramatically reshaping today's world, the world of business, and our lives. We are in the Era of Behavior and the rules of the game have fundamentally changed. It is no longer what you do that matters most and sets you apart from others, but how you do what you do. Whats are commodities, easily duplicated or reverse-engineered. Sustainable advantage and enduring success for organizations and the people who work for them now lie in the realm of how, the new frontier of conduct
ER  -