TY  - BOOK
AU  - edited by John E. Prescott
TI  - Proven strategies in competitive intelligence: lessons from the trenches
SN  - 9780471401780
U1  - 658.47PRO 
PY  - 2001///
CY  - New York
PB  - Wiley
KW  - Business intelligence--Case studies
N1  - Includes bibliographical references and index
N2  - This book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies. Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including marketing and sales, market research and forecasting, product development, and teams
ER  -