TY  - BOOK
AU  - Prahalad, C.K.
TI  - The fortune at the bottom of the pyramid: eradicating poverty through profits
U1  - 338.8/881724PRA 
PY  - 2010///
CY  - Upper Saddle River
PB  - Wharton School Pub
KW  - International business enterprises -Social aspects-Developing countries. Non-governmental organizations -Developing countries. Poor-Developing countries. Economic assistance-Developing countries. Globalization-Economic aspects -Developing countries
N2  - How can we help poorer countries become richer without harming the planet? Is there a way of reconciling prosperity with nature? World-renowned economist Paul Collier offers smart, surprising and above all realistic answers to this dilemma. Steering a path between the desires of unchecked profiteering and the romantic views of environmentalists, he explores creative ways to deal with poverty, overpopulation and climate change -showing that the solutions needn't cost the earth. The book proposes a radical rethinking of international policies and uniquely, offers real solutions backed up by real data from research Collier has spearheaded
ER  -