McGrath, Rita Gunther.

The end of competitive advantage how to keep your strategy moving as fast as your business - Boston Harvard Business Review Press 2013 - xviii, 204p : ill. ; 25 cm

Includes bibliographical references and index.

Chances are the strategies that worked well for you even a few years ago no longer deliver the results you need. Dramatic changes in business have unearthed a major gap between traditional approaches to strategy and the way the real world works now.

9781422172810


Strategic planning.

658.401MCG