TY  - BOOK
AU  - McGrath, Rita Gunther.
TI  - The end of competitive advantage: how to keep your strategy moving as fast as your business
SN  - 9781422172810
U1  - 658.401MCG 
PY  - 2013///
CY  - Boston
PB  - Harvard Business Review Press
KW  - Strategic planning
N1  - Includes bibliographical references and index
N2  - Chances are the strategies that worked well for you even a few years ago no longer deliver the results you need. Dramatic changes in business have unearthed a major gap between traditional approaches to strategy and the way the real world works now
ER  -