Der Pligt, Joop Van. <br/><br/>
The Psychology of Influence  theory, research and practice 

 - London  Routledge  2016 
 - 1 online resource (268p. : 37 ill.). 
<br/><br/> Includes index 
<br/><br/> Whether it?s our choice of a new car or what we think about our neighbours, our opinions and attitudes are a way of negotiating the world around us. The Psychology of Influence explores how these preferences and behaviours are influenced and affected by the messages we receive in daily life. From consumer choices to political, lifestyle and financial decisions, the book examines how and why we may be influenced by a range of sources, from written text and television to social media and interpersonal communication. 
<br/><br/><label>ISBN: </label>9781138655393 
<br/><br/><label>Subjects--Topical Terms: </label><br/>PSYCHOLOGY / Applied Psychology
<br/><br/><label>Dewey Class. No.: </label>153.852 PLI