TY  - BOOK
AU  - Der Pligt, Joop Van.
TI  - The Psychology of Influence: theory, research and practice
SN  - 9781138655393
U1  - 153.852 PLI 
PY  - 2016///
CY  - London
PB  - Routledge
KW  - PSYCHOLOGY / Applied Psychology
N1  - Includes index
N2  - Whether it?s our choice of a new car or what we think about our neighbours, our opinions and attitudes are a way of negotiating the world around us. The Psychology of Influence explores how these preferences and behaviours are influenced and affected by the messages we receive in daily life. From consumer choices to political, lifestyle and financial decisions, the book examines how and why we may be influenced by a range of sources, from written text and television to social media and interpersonal communication
ER  -