Electronic Commerce 2012 a managerial and social networks perspective
- 7th ed.
- Harlow Pearson 2012
- 791p.:ill.
Includes index
Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it?s being conducted and managed, and how to assess its opportunities, limitations, issues, and risks?all from a managerial perspective. To keep pace with today?s ever-changing technology, the seventh edition has been streamlined?removing material that?s no longer relevant, while still providing information on the hottest topics in the field.