TY - BOOK AU - Maraniss, David. TI - When pride still mattered: Lombardi : the classic that inspired the Broadway play SN - 9781442338135 PY - 1999/// CY - New York PB - Simon and Schuster KW - Lombardi, Vince. Green Bay Packers (Football team) -History. Football coaches-United States -Biography N2 - When Pride Still Mattered is the quintessential story of the American family: how Vince Lombardi, the son of an immigrant Italian butcher, rose to the top, and how his character and will to prevail transformed him, his wife, his children, his players, his sport, and ultimately the entire country. It is also a vibrant football story, abundant with accounts of Lombardi's thrilling life in that world, from his playing days with the Seven Blocks of Granite at Fordham in the 1930s to the glory of coaching the Green Bay Packers of Starr, Hornung, Taylor, McGee, Davis, and Wood in the 1960s. It is also a study of national myths, tracing what Pulitzer Prize-winning biographer David Maraniss calls the fallacy of the innocent past, and an absorbing account of the mythmakers from Grantland Rice to Howard Cosell who shaped Lombardi's image ER -