Wacksman, Barry.

Connected by design 7 principles of business transformation through functional integration - San Francisco Jossey-Bass 2014 - x, 236p. ; 24 cm

In a world of fierce global competition and rapid technologicalchange, traditional strategies for gaining market share andachieving efficiencies no longer yield the returns they once did.How can companies drive consumer preference and secure sustainablegrowth in this digital, social, and mobile age?

9781118858202


Strategic planning; Management; Marketing

658.4WAC