TY  - BOOK
AU  - Wacksman, Barry.
TI  - Connected by design: 7 principles of business transformation through functional integration
SN  - 9781118858202
U1  - 658.4WAC 
PY  - 2014///
CY  - San Francisco
PB  - Jossey-Bass
KW  - Strategic planning; Management; Marketing
N2  - In a world of fierce global competition and rapid technologicalchange, traditional strategies for gaining market share andachieving efficiencies no longer yield the returns they once did.How can companies drive consumer preference and secure sustainablegrowth in this digital, social, and mobile age?
ER  -