Ulwick, Anthony W <br/><br/>
What customers want  using outcome-driven innovation to create breakthrough products and services 

 - New York  Mcgraw-Hill  2005 
 - xxxv, 202 p. : ill. ; 24 cm. 
<br/><br/> Includes bibliographical references (p. 189) and index 
<br/><br/><label>ISBN: </label>97800714086677 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Planning.
<br/><br/><label>Dewey Class. No.: </label>658.575ULW