TY  - BOOK
AU  - Ulwick, Anthony W
TI  - What customers want: using outcome-driven innovation to create breakthrough products and services
SN  - 97800714086677
U1  - 658.575ULW 
PY  - 2005///
CY  - New York
PB  - Mcgraw-Hill
KW  - New products--Planning
N1  - Includes bibliographical references (p. 189) and index
ER  -