TY  - BOOK
AU  - Harvard
TI  - HBR's 10 must reads on strategic marketing
SN  - 9781422189887
U1  - 658.8HAR 
PY  - 2013///
CY  - Harvard Business Review Press
PB  - Harvard Business Review Press
KW  - Marketing--Management
N1  - Includes index
N2  - If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We?ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it―and your customers―at the center of your business
ER  -