Intelligent business alliances  how to profit using today?s most important strategic tool 

 - 1st ed. 
 - New York  Times Business  1996 
 - xx, 251 p. : ill. ; 24 cm 
<br/><br/> Includes bibliographical references (p. [235]-238) and index 
<br/><br/> Alliances between companies have become a major competitive tool, allowing companies to exploit their complementary. However, many comapnies mishandle their alliances, wasting money, time, and effort. Now, international business consultant Larraine D. Segil shows how to establish and manage profitable alliances 
<br/><br/><label>ISBN: </label>9781400048762 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic alliances
<br/><br/><label>Dewey Class. No.: </label>658/.044SEG