TY  - BOOK
AU  - Denning, Stephen.
TI  - The secret language of leadership: how leaders inspire action through narrative
SN  - 9780787987893
U1  - 658.4DEN 
PY  - 2007///
CY  - San Francisco
PB  - Jossey-Bass
KW  - Leadership
N1  - Includes bibliographical references (p. 245-263) and index
N2  - The book introduces the concept of narrative intelligence?an ability to understand and act and react agilely in the quicksilver world of interacting narratives. It shows why this is key to the central task of leadership, what its dimensions are, and how you can measure it. The book?s lucid explanations, vivid examples and practical tips are essential reading for CEOs, managers, change agents, marketers, salespersons, brand managers, politicians, teachers, parents?anyone who is setting out to the change the world
ER  -