McQuail, Denis. <br/><br/>
Mcquail?s mass communication theory  6th ed. 

 - London  SAGE Publications  c2010 
 - viii, 621 p. : ill. ; 24 cm. 
<br/><br/> Includes bibliographical references 
<br/><br/> McQuail's Mass Communication Theory has been the benchmark for studying mass communication theory for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and still offers unmatched coverage of the research literature. 
<br/><br/><label>ISBN: </label>9781849202923 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.
<br/><br/><label>Dewey Class. No.: </label>302.23MCQ