Cockcroft, robert. <br/><br/>
Persuading People  an introduction to rhetoric 

 - 2nd ed. 
 - New York  Palgrave Macmillan  2005 
 - xiii,258p. 
<br/><br/> Includes index 
<br/><br/> This study of persuasive techniques in English is designed as an introduction for students. The volume aims to clarify the complexities of persuasive language - both written and spoken - and enables students to develop their own rhetorical skills. Part one considers the sources of persuasion, part two analyzes rhetoric in action, using a variety of extracts and examples and part three demonstrates the interaction between rhetoric and current critical and linguisitic theories 
<br/><br/><label>ISBN: </label>9781403921826 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Leadership
<br/><br/><label>Dewey Class. No.: </label>808.042COC