TY  - BOOK
AU  - Nye, Joseph S.
TI  - Soft power: the means to success in world politics
SN  - 9781586483067
U1  - 327.73NYE 
PY  - 2004///
CY  - New York
PB  - Public Affairs
KW  - Power (Social sciences) --United States
N1  - Includes bibliographical references and index
N2  - Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequently?and often incorrectly?by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power?the ability to coerce?grows out of a country's military or economic might, soft power arises from the attractiveness of a country's culture, political ideals, and policies
ER  -