John, Peter.

How far to nudge? assessing behavioural public policy - Cheltenham Edward Elgar 2018 - xi, 173p. ; 24 cm

Includes index

Behavioural public policies, or nudges, have become increasingly popular in recent years, with governments keen to use light-touch interventions to improve the success of their public policies. In this unique book, Peter John explores nudges, their successes and limitations, and sets out a bold manifesto for the future of behavioural public policy.

9781786430540


Political planning.

361.61JOH