Winning in emerging markets a road map for strategy and execution
- Boston Harvard Business Press 2010
- xii, 246 p. ; 24 cm.
Includes bibliographical references and index.
Introduction -- The nature of institutional voids in emerging markets -- Spotting and responding to institutional voids -- Exploiting institutional voids as business opportunities -- Multinationals in emerging markets -- Emerging giants : competing at home -- Emerging giants : going global -- The emerging arena.