TY  - BOOK
AU  - Cialdini, Robert B.
TI  - Influence: the psychology of persuasion
SN  - 9780061241895
U1  - 153.852CIA 
PY  - 2007///
CY  - New York
PB  - Harper Collins
KW  - Influence (Psychology)
N1  - Includes index
N2  - Influence, the classic book on persuasion, explains the psychology of why people say "yes"?and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book
ER  -