TY  - BOOK
AU  - Greenwald, Bruce C.
TI  - Competition demystified: a radically simplified approach to business strategy
SN  - 9781591841807
U1  - 658.401GRE 
PY  - 2005///
CY  - New York
PB  - Portfolio
KW  - Strategic planning
N1  - Includes bibliographical references (p. 379-383) and index
N2  - Bruce Greenwald, one of the nation?s leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position
ER  -