TY  - BOOK
AU  - Thompson, Derek.
TI  - Hit makers: how things become popular
SN  - 9780141981598
U1  - 306.3THO 
PY  - 2017///
CY  - London
PB  - Allen Lane
KW  - SOCIAL SCIENCE / Anthropology / Cultural & Social; Consumption (Economics); Popularity -- Social aspects; Marketing -- Social aspects; SOCIAL SCIENCE / Popular Culture; Popular Culture
N1  - Includes bibliographical references and index
N2  - Drawing on ancient history and modern headlines - from vampire lore and Brahms's Lullaby to Instagram - Thompson explores the economics and psychology of why certain things become extraordinarily popular. With incisive analysis and captivating storytelling, he reveals that, though blockbuster films, Internet memes and number-one songs seem to have come out of nowhere, hits actually have a story and operate by certain rules. People gravitate towards familiar surprises: products that are bold and innovative, yet instantly comprehensible
ER  -