TY - BOOK AU - Moran, Brian. TI - The 12-week year: get more done in 12 weeks than others do in 12 months SN - 9781118509234 U1 - 650.1MOR PY - 2013/// CY - New Jersey PB - Wiley KW - Success in business N2 - Most organizations and individuals work in the context of annual goals and plans; a 12-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your "year" to be 12 weeks long. In 12 weeks, there just isn't enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound ER -