Change by design how design thinking transforms organizations and inspires innovation
- New York HarperBusiness 2019
- viii, 294p. : ill. ; 24 cm
Includes index.
The subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press--due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business.