Brown, Tim.

Change by design how design thinking transforms organizations and inspires innovation - New York HarperBusiness 2019 - viii, 294p. : ill. ; 24 cm

Includes index.

The subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press--due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business.

9780062856623


Organizational change.

658.406BRO