TY  - BOOK
AU  - Lafley, A. G.
TI  - Playing to win: how strategy really works
SN  - 97814221877395
U1  - 658.401LAF 
PY  - 2013///
CY  - Boston
PB  - Harvard Business Review Press
KW  - Procter & Gamble Company
N1  - Includes bibliographical references (pages 239-243) and index
N2  - A.G. Lafley, former CEO of Procter & Gamble, in close partnership with strategic adviser Roger Martin, doubled P&G?s sales, quadrupled its profits, and increased its market value by more than
ER  -