TY  - BOOK
AU  - Oren Klaff
TI  - Flip the script: getting people to think your idea is their idea
SN  - 9780525533948
U1  - 658.85KLA 
PY  - 2019///
CY  - [New York, New York]
PB  - Portfolio/Penguin
KW  - Selling--Psychological aspects
N2  - "No one likes being pressured into making a purchase. Over decades of being marketed, pitched, sold (and lied) to, we've all grown resistant to sales persuasion. The moment we feel pressured to buy, we pull away. And if we're told what to think, our defenses go up. These days, it's just not enough to make a great pitch. That's why Oren Klaff says it's time to throw out the old playbook on persuasion"-- Provided by publisher
ER  -