TY  - BOOK
AU  - Grant, Heidi.
TI  - Reinforcements: how to get people to help you
SN  - 9781633692350
U1  - 153.8GRA 
PY  - 2018///
CY  - Boston
PB  - Harvard Business Review Press
KW  - Help-seeking behavior
N1  - Includes index
N2  - Imagine walking up to a stranger on the subway and asking them for their seat. What about asking a random person on the street if you could borrow their phone? If the idea makes you squeamish, you're not alone--social psychologists have found that doing these very things makes most of us almost unbearably uncomfortable
ER  -