The velvet rope economy how inequality became big business
- New York Doubleday 2020
- 323p.
Includes index
In nearly every realm of daily life--from health care to education, highways to home security--there is an invisible velvet rope rising, separating Americans into two radically different experiences of life. On one side of the velvet rope is a friction-free existence where, for a price, needs are anticipated and catered to. Red tape is cut, lines are jumped, appointments are secured, and doors are opened. On the other side of the rope, friction is practically the defining characteristic, with middle-and working-class Americans facing a Darwinian fight for an empty seat on the plane, a place in line with their kids at the amusement park, a college acceptance, a hospital bed. We are all aware of the gap between the rich and everyone else, but when we weren't looking business innovators stepped in to exploit it, shifting services away from the masses and finding new ways to serve the privileged. New York Times business reporter Nelson Schwartz offers a behind-the-scenes tour of the velvet rope economy and those who created it: the ship-within-a-ship on Norwegian Cruise Lines that saves the best views for the wealthy, a special pager for donors that reaches San Francisco's top cardiologist, a