TY  - BOOK
AU  - Osterwalder, Alexander.
TI  - Business model generation: a handbook for visionaries, game changers, and challengers
SN  - 9780470876411
U1  - 658.4012 OST 
PY  - 2010///
CY  - Hoboken
PB  - Wiley
KW  - Business planning
N1  - Includes bibliographical references
N2  - Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models
ER  -