Marcus Sheridan ; foreword by Krista Kotrla. <br/><br/>
They ask you answer  a revolutionary approach to inbound sales, content marketing, and today's digital consumer 

 - Revised and updated 
 - Hoboken, New Jersey  Wiley  [2019] 
 - xx, 332 pages ; 24 cm 
<br/><br/> Includes index 
<br/><br/> In today?s digital age, the traditional sales funnel?marketing at the top, sales in the middle, customer service at the bottom?is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company?but only if your content strategy puts your answers at the top of those search results. It?s a simple and powerful equation that produces growth and success: They Ask, You Answer. 
<br/><br/><label>ISBN: </label>9781119610144 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 SHE