TY  - BOOK
AU  - Marcus Sheridan ; foreword by Krista Kotrla.
TI  - They ask you answer: a revolutionary approach to inbound sales, content marketing, and today's digital consumer
SN  - 9781119610144
U1  - 658.8 SHE 
PY  - 2019///]
CY  - Hoboken, New Jersey
PB  - Wiley
KW  - Marketing
N1  - Includes index
N2  - In today?s digital age, the traditional sales funnel?marketing at the top, sales in the middle, customer service at the bottom?is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company?but only if your content strategy puts your answers at the top of those search results. It?s a simple and powerful equation that produces growth and success: They Ask, You Answer
ER  -