Nicolaj Siggelkow, Christian Terwiesch <br/><br/>
Connected strategy  building continuous customer relationships for competitive advantage 

 - Boston, Massachusetts  Harvard Business Review Press  [2019] 
 - xiv, 264 pages : illustrations ; 25 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/> What if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships--while simultaneously driving dramatic improvements in operational efficiency? What if you could break your existing trade-offs between superior customer experience and low cost? 
<br/><br/><label>ISBN: </label>9781633697003 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing.
<br/><br/><label>Dewey Class. No.: </label>658.812 SIG