TY  - BOOK
AU  - Nicolaj Siggelkow, Christian Terwiesch
TI  - Connected strategy: building continuous customer relationships for competitive advantage
SN  - 9781633697003
U1  - 658.812 SIG 
PY  - 2019///]
CY  - Boston, Massachusetts
PB  - Harvard Business Review Press
KW  - Relationship marketing
N1  - Includes bibliographical references and index
N2  - What if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships--while simultaneously driving dramatic improvements in operational efficiency? What if you could break your existing trade-offs between superior customer experience and low cost?
ER  -