Carlos Gil ; [foreword by Brian Solis] <br/><br/>
The end of marketing  humanizing your brand in the age of social media and AI 

 - London  Kogan Page Limited  2020 
 - xiii, 226 pages : illustrations ; 22 cm 
<br/><br/> Includes bibliographical references (page 219) and index. 
<br/><br/> Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. 
<br/><br/><label>ISBN: </label>9780749497576 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 GIL